Ideal of Sweden has opened!

On Saturday, July 7, Ideal of Sweden opened its first physical shop with us! Be sure to buy a new summer collection that contains lovely skins with pineapples, flowers and watermelons. A perfect summer present to anyone you like, or to yourself. Notwithstanding, Limited Edition will include, among other things, Hannalicious for the first time in the physical store. Do not miss it!

Find something unexpected

BUNCHES

BUNCHES

BUNCHES

OKQ8 HAS OPENED

OKQ8 HAS OPENED

OKQ8 HAS OPENED

WE'VE CHANGED OUR NAME

WE'VE CHANGED OUR NAME

WE'VE CHANGED OUR NAME

WIN A WINTER-WARDROBE FROM SCOTCH & SODA

WIN A WINTER-WARDROBE FROM SCOTCH & SODA

DECATHLON OPENS 2020

DECATHLON OPENS 2020

Skincity is opening a pop-up

Skincity is opening a pop-up

UNDER ARMOUR HAS OPENED

UNDER ARMOUR HAS OPENED

SYSTER P HAS OPENED

SYSTER P HAS OPENED

JACKIE HAS NOW OPENED

View more
View more
View more