Swedemount Sportswear & Fashion AB was founded in 1991 and currently has 16 stores under the name Sportshopen. Sportshopen is one of the biggest individual players in leading brand suppliers in sportswear and leisure. The company develops, manufactures and market their own brands and the range of products such as clothing suited to sustain activities worn in rough climate year round. Through long-tem cooperating with brand suppliers in combination with their own brands Sportshopen has created fast growth with focus on cross-border shopping towards Norway. On the costal resort in Grebbestad, Sportshopen in 2012 opened Scandinavias largest stores for sporting goods is located with its 14 000m2.